Rashid Osmanov, Sergey Fadeev, Alexander Us, Yuriy Subbotin

Festival urbanism: from celebration to a new model of urban development

Festival urbanism is an innovative approach to the development of urban spaces, where cultural events become not just temporary events, but a tool for transforming the environment and forming a new type of urban culture. At the discussion, the prospects of this direction will be discussed by specialists from different spheres.

Stepan Novikov, Dmitry Znamensky, Alexander Evlakhov

SETAP: from setting up a studio to a world tour

The SETAP team will tell about the history of the studio and the principles that guide it in the process of development and realization of large-scale multimedia projects.

Elizabeth Menis, Maxim Chepukhalin, Eugene Lukuta

Media artist: how to get a profession?

Speakers will talk about how to become a professional media artist and join the global community. The discussion will focus on current educational programs, courses, master classes and laboratories.

Alexander Perepelkin

Real emotions in the digital age

Using the examples of The Blueprint collaborations, Reading Camp literary camp, The Blue Club chamber community and other marketing projects of the publication, the speaker will talk about how to preserve human connection in the world of algorithms and why offline projects are becoming a competitive advantage even for digital media.

From sponsorship to partnership: the evolution of support for cultural projects

Yulia Sokolova, Nelly Borovkova, Andrey Kadyshev

A discussion with representatives of major brands on how companies' approaches to supporting cultural projects have changed, what new opportunities are opening up for both sides, and how these changes affect brand perception and the development of the cultural sphere. Experts will share their observations on how modern partnerships go beyond traditional sponsorship and become strategic alliances that bring mutual benefits

Urban + art: how to make a public art object a center of attraction

Sabina Chagina

The modern urban environment is constantly transforming, and art becomes an important tool for these changes. At the meeting with an expert in public art and contemporary art, the guests of the educational program will discuss the history of the emergence and formation of street art, trends of its development in the current realities, and tools for creating sustainable links between art projects and the urban environment, on the example of works and projects of the creative platform SABSTANCE

Media art through the lens of technology

Evgeny Stepanov

Art. Everyone wants to understand what they see. Art, sculpture and architecture are taught in school. Understanding and additional value of works is hidden in colors, materials and tools that artists work with and we know something about it. With media art it's different so far. Here you will learn about all multimedia technologies and their clear classification. Most of them will be presented by examples from the festival installations. New knowledge will help you to understand media art more deeply, and it will surely become even more interesting and understandable for you in many ways

Art&Science: AI and Neural Networks in Art

Dmitry Bulatov

To understand the essence of next-generation technologies, we need to abandon a simplistic view of them. AI, neural networks, bio- and robotics are not just devices or mechanical apparatuses. They are cybernetic systems capable of self-correcting behavior rather than rigidly following some pre-set instructions. In the lecture we will discuss examples of artworks that emphasize the material involvement of algorithms, their capacity for emergentity and self-organization. We will try to look at AI and neural networks as agents that change the very nature of artistic creation

The art of customer service: How to exceed customer expectations

Olga Rydzevskaya

Ideal customer service - what is it? In the event marketing industry, it is important for clients not only to provide quality service, to keep hundreds of hot deadlines, but also to maintain comfortable communication, because it is the key to quality long-term cooperation. How to make loyal brand fans out of ordinary clients of event agencies, and how to turn traditional interaction into a unique experience, let's talk to an expert at the lecture

media.tribe: How we create installations on the example of REFRACTIONS

Sasha Kodjo, Alisa Davydova, Sasha Medvedev

In this artist talk, media artist Sasha Kodjo, art+tech producer Alisa Davydova and a/v-artist Sasha Medvedev will talk about the path from idea to finished work on the example of their new installation REFRACTIONS, presented on the underground Bauman Street

Audiovisual art: a new art form

Andre Svibovich

This movement is one of the newest in art and remains uninstitutionalized until today. This lecture is a theoretical analysis of the audiovisual artist, basic principles peculiar to this form through the prism of historical, technological and conceptual contexts. What it is, when the formation of AV took place, and what is the fundamental difference from other art forms

Renaissance neural network, or how technology is changing creative possibilities

Pasha Tyun

What do sixteenth-century artists and twenty-first-century neural networks have in common? Why do new technologies change not only our tools, but also the very notion of creativity? Neural networks are no longer somewhere on the horizon - they have been around for a long time, in the hands of those who invent new things. At the lecture we will understand how technologies are becoming not just tools, but full-fledged co-authors, and why the creative process is changing faster than it seems. We will talk about real-life application scenarios, pitfalls, and how to learn to use neural networks in a way that enhances your ideas, rather than getting lost in streams of possibilities