Punching boy – radugadesign – NUR 2025

October 24

AV performance | Svibovitch

Start 17:00

from 800RUB

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radugadesign
Russia
@radugadesign
In its artistic approach, the studio operates at the intersection of art and technology, exploring the boundaries of consciousness and human perception. The team’s portfolio includes over 700 projects for Audi, the NHL, Rosatom, Cartier and other major brands, as well as for international media art and contemporary art festivals. radugadesign’s works combine spatial and architectural solutions with multimedia and audiovisual technologies, transforming them into tools for engaging with the viewer’s emotions.

Punching boy

This interactive installation, based on a strength-testing ride, draws on the aesthetics of 1990s arcade games and digital absurdity. Every blow to the Punching Boy is amplified to the extreme and becomes a performative act: the harder the blow, the greater the level of madness. This work was created with the support of the Moscow Market.