The project was created through a collaboration between three participants. It was inspired by the values of the general news partner—the Dzen platform. The artistic concept was developed by the multimedia studio formate, which has been organizing the NUR festival for six years. The content and musical accompaniment were developed by Blagodetelev, an information artist, media sculptor, composer, and inventor. In his work, he uses his proprietary software, the «Information Synthesizer,» which allows sound and light to form a unified whole from the outset.